Fast Skin

The new packaging design for Speedo's Fast Skin product launch.

"The skin of the shark was the inspiration for the fabric of the Speedo Fast-Skin suit; the shark’s egg formed the inspiration of our packaging design. A net pouch was created into which the suit can be compressed into the smallest form. A tactile, semi-translucent pouch contains the ‘net’ and printed/embossed graphics subtly brand the packaging."

The absolute furthest thing from my Volcom boardies.

Via TheDieline

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