A touring promotional concept by The Cool Hunter's creative ideas agency ACCESS challenges participants to last the longest in a cycle fit session with Puma as the backdrop. Lance Armstrong wanna-bes get a free pair of sneakers and work out gear for lasting two hours (a typical cycling class lasts 45 minutes) while the winner of each session (which can last as long as 8 hours) walks away with the Puma bike and an invitation to race in an elite group. The grand champ wins $25 000 and $10 000 in Puma schwag. Not too bad. Click HERE for more images and info
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