Tesco Value Rebrand

Third year design student from University College Falmouth, Ruth Pearson, rebranded and repackaged economy brand Tesco. The self initiated project includes boldly displayed percentages on the label of how much more you get for your money on each product, while bands of colour across the label represent the food inside. The oversized percentages are there to grab the attention of money savvy shoppers.

Click HERE for more images and info