True Lemon

Branding agency Blue Marlin's vibrant new packaging for True Lemon. Using 100 percent natural ingredients, True Lemon sets out to revolutionize the way we use lemons. I'm just not quite sure what that means.

Blue Marlin's managing director on the project suggests the challenge in properly branding True Lemon was translating its 'genuine, innovative, passionate, fun and a little maverick,' identity. 'The final visual identity uses a mouth-watering hyper-real illustration of the fruit's skin that really jumps off the shelf at you. It is loud and proud and conveys the brand message that True Lemon is real lemon, only better without the need for tons of copy.'

Click HERE for more images and info